Introduction to Dental SEO Quiz

Question 1 of 15

1. Question

SEO stands for Search Engine Operation.

True.
False.

Question 2 of 15

2. Question

Making a website load faster is an example of what type of SEO?

On-page SEO
Off-page SEO

Question 3 of 15

3. Question

Adding an About page to your dental practice website is an example of what kind of SEO?

On-page SEO
Off-page SEO

Question 4 of 15

4. Question

Correcting the phone number listed for your dental practice on your local Chamber of Commerce’s website is an example of what type of SEO?

On-page SEO
Off-page SEO

Question 5 of 15

5. Question

Which one of the following would not help your dental practice’s website to rank higher in the SERPs?

Adding a Terms of Service page
Adding a large image
Fixing broken links
Adding a blog post

Question 6 of 15

6. Question

Whether your website’s URL begins with “https” or “http” does not influence your site’s ranking in the search engine results.

True
False

Question 7 of 15

7. Question

Adding alt text means adding a link to translate the text on a web page.

True.
False.

Question 8 of 15

8. Question

What is the estimated percentage of people who click on the first result (the web page listed first) in the search engine results pages (SERPs)?

47%
32%
90%
25%

Question 9 of 15

9. Question

You should place your keyword(s) for a page at the beginning of the title tag for better ranking in SERPs.

True.
False.

Question 10 of 15

10. Question

Which of the following characteristics of a website’s backlinks are factors in Google’s ranking algorithm?

The number of backlinks going to a website.
Where on a website the backlink is found; i.e., in the sidebar, in the article, in the footer, etc.
The authority of the website the backlink is coming from.
Whether or not the link is a sponsored link.
All of the above.

Question 11 of 15

11. Question

The lifetime value of a patient to your dental practice is directly proportionate to how much you spend on SEO.

True. The more you spend on SEO services, the more valuable each patient is to your dental practice.
False. The lifetime value of a patient depends on factors such as the profitability of procedures you perform and your practice's overhead costs.

Question 12 of 15

12. Question

Which of the following are considered by Google to be “black-hat” SEO practices?

Having more than one H1 tag on a web page.
Having broken links on a web page.
Having hidden text on a web page.
Having keywords in the title tag of a web page.

Question 13 of 15

13. Question

How can searchers tell the difference between organic and paid results in the SERPs?

The first three results are always paid advertising.
The results with the word "Ad" in front are always paid advertising.
Organic results always begin on the second page of the SERPs.

Question 14 of 15

14. Question

Social media engagement such as likes on Facebook and Twitter followers has a huge impact on a website’s ranking in the search engines.

True. Your dental practice's participation in social media is directly correlated to the search engine ranking of your practice's website.
False. It likely has some impact, but is not a huge ranking factor.

Question 15 of 15

15. Question

The field of search engine optimization has well-established rules that are unlikely to change in coming years.

True. SEO has long been studied and the techniques that worked 5 years ago are likely to still work 5 years from now.
False. SEO has changed significantly from its origins, and since search engines like Google continue to refine their proprietary algorithms, continued change in SEO techniques and practices is to be expected.