Search engine marketing (SEM) is also known as pay-per-click (PPC) advertising. While SEO focuses on helping websites rise in the search engine results pages (SERPs) organically over time, SEM takes advantage of the opportunities for paid advertising offered by search engines like Google. Since paid ads show up at the top of the SERPs, these ads may drive traffic to your website fast while you wait for your site to rise in the organic rankings.
Topics covered in this course:
- Understanding how PPC ads work, including the cost of running them
- Choosing the best keywords for the type of patients you seek
- Crafting an effective ad to drive traffic to your dental practice website
- Determining the ROI for your ads