By taking this course, you will understand what search engine optimization is, why it matters, and how to maximize it to profit your dental practice.
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Dental SEOSearch engine optimization (SEO) refers to the ever-changing techniques and strategies used to help a website move up in the search engine results pages. Since the majority of people do online research before visiting a local business, SEO is particularly relevant for dental practice websites. This course covers the primary methods and opportunities that dental practice owners have to increase their website’s visibility with potential patients at a crucial time: when the person is actively searching for a dental professional.
Topics covered in this course:
- The anatomy of the search engine results pages (SERPs) and the resulting traffic to websites
- The crucial role of keywords and how they reveal a searcher’s intent
- Making your website friendly for mobile searchers
- Finding and fixing errors on your website
- Maximizing your content for improved SEO
- Standardizing your practice’s name, address, and phone (NAP) across the Internet
- Capitalizing on social media opportunities to drive traffic to your website
- How to measure the effectiveness of your SEO efforts
